Book of the day: Basics Product Design – Visual Conversations
You can buy this book in our on-line design bookshop
Basics Product Design: Visual Conversations explains the process of translation from rough concept to fully realized production. It emphasizes the importance of simplicity in creating effective sketches, examines methods of eliciting an emotional response in the use of 2D and 3D mixed media, and explores the physical realization of ideas in the form of models and prototypes.
The author, David Bramston is head of Product Design at the Lincoln University, U.K. He has worked in the design industry for companies such as Motorola, Swatch, and Christian Dior, and has exhibited and presented work internationally.