Vision and Values in Design Management – book from AVA Academia
You can buy this book in our on-line design bookshop
Vision and Values in Design Management examines the changing role and nature of design management. It demonstrates the value of design as a key strategic resource that can be fully utilised in the pursuit of securing competitive advantage within highly complex and emergent markets. Vision and Values in Design Management offers contributions from key thinkers and practitioners drawn from both industry and academia to provide an essential guide to the development, key issues and future directions of design management.
The author, Dr David Hands is award leader for the MA Design Management course at Staffordshire University. David is also co-author of the recently published book Design Management: Exploring Fieldwork and Applications (Routledge 2007).