Elephant magazine issue #1
In November of this year Frame Publishers will launch a new magazine on contemporary art and visual culture called Elephant. Marc Valli, owner of the Magma design book stores, is the editor in chief. With Elephant he is hoping to generate renewal and excitement in an oversaturated and often uncreative magazine market. More now than ever, he believes, a certain group of highly critical people, always in search of the moment, the trend, the age, the Zeitgeist, will look for a medium that reflects the reality of the visual art scene. The current art world is divided into the proper art world and what has been known as applied arts, or commercial art. The most interesting work seems to be happening in the middle though: when photographers, architects and graphic and fashion and all kinds of designers manage to transcend their initial brief and start thinking like artists, when artists wander outside the confines of the museum and gallery environment and become aware of trends and start thinking like designers.
Via & more: CoolBoom