Singapore Design Festival 09
The Singapore Design Festival theme, “Design2050: Possibilities for Tomorrow,” serves as a call to action for designers to consider how design can improve lives and create possibilities
The biennial Singapore Design Festival will take flight from 20 to 30 November 2009 with a wide range of design events and activities for designers, businesses and consumers. The activities span a broad spectrum of disciplines and the Festival serves as a good platform where participants can meet like-minded individuals, explore and exchange ideas as well as celebrate the best that the industry has to offer.
Presented by the DesignSingapore Council and more than 60 partners, this year’s Festival will bring significant dimension and flavour from Singapore alongside international presentations from Australia, Denmark, the European Union, Italy, Japan, Korea, Switzerland, and the United Kingdom. The interactive and engaging presentations will also serve as invaluable input and inspiration for generations of future designers to come.
The 2009 Festival theme, “Design2050: Possibilities for Tomorrow,” aims to inspire everyone to consider and examine scenarios of how life can be different in the future, by design. The Festival activities and partner presentations will examine how design can change business paradigms and create the sustainable and liveable cities of tomorrow.
In line with the theme of the Festival, the DesignSingapore Council commissioned a series of nine Design2050 studios, led by internationally renowned design leaders, to develop design propositions for the year 2050. They will envision and explore scenarios of how communities, organisations and environments can be different and improved in the coming decades. The Studios aim to initiate practical, open source roadmaps for a desirable, sustainable future. The Design2050 Studio propositions will make their debut at the World Congress of the International Council of Societies of Industrial Design from 23 to 25 November 2009.
A key programme of phase two of the DesignSingapore Initiative, the DesignSingapore Studios create opportunities for designers to work together to develop design capabilities and drive innovation.
“The Singapore Design Festival 2009 aims to bring design to the forefront, emphasising the key role that it plays in contributing to the triple bottomline – where the interests of business, society and the environment come together. The Festival is also a precious networking occasion, and I urge designers to use this opportunity to develop a deeper understanding of design and how it relates to design clients, to exchange views and opinions, as well as to establish contacts for future collaborations,” said Mr. Robert Tomlin, Chairman, DesignSingapore Council.
Beyond the business of design, the Festival also has something for everyone. For the first time, DesignSingapore has established six Design Trails which will enable all Singaporeans and visitors to explore design. These city-centric trails throughout areas such as Orchard, Tanjong Pagar, and Chinatown will be launched online one week prior to the Festival. In addition, the public is invited to create their own trails identifying design landmarks and key design areas. More information can be found at the Festival website.
As with the previous two Festivals, this year’s Singapore Design Festival will have activities hosted at venues across the island, with the larger events clustering at four Festival Hubs. They are ION Orchard, Suntec City, The City Hall and VivoCity. Information booths can be found at all four Festival Hubs, while the Festival Media Centre will be located at The City Hall only. Additionally, various educational institutions such as the Singapore Management University, the Nanyang Technological University, Nanyang Academy of Fine Arts, and LASALLE College of the Arts will be hosting multiple Festival activities.
WHAT’S ON AT ION ORCHARD
President’s Design Award Ceremony and Exhibition (Level 4, Atrium, 20 – 30 November)
The annual President’s Design Award confers the nation’s highest accolade on its top designers and designs across all design disciplines through a process of public nomination and an international jury evaluation. The merit-based Award honours Singapore designers and exceptional designs that are truly innovative, and have pushed the envelope to create a significant difference to the community through design that improves the quality of life, enhanced human potential and national competitiveness – 2009 marks the fourth cycle of the Award.
There are two Award categories – “Designer of the Year” and “Design of the Year”. Since its inception in 2006, a total of 12 “Designer of the Year” (two in 2006, seven in 2007, and three in 2008) and 21 “Design of the Year” (seven each year in 2006, 2007, and 2008)awards have been conferred. The Patron of the Award is President S. R. Nathan. The Award is jointly administered by DesignSingapore Council and the Urban Redevelopment Authority.
The opening event for Singapore Design Festival 2009 will be held in conjunction with the launch of the President’s Design Award Exhibition at Level 4 ION Orchard, on 20 November 2009.
Good Design Award Exhibition (Level 4, Gallery, 20 – 30 November)
The Korean Good Design (GD) Selection was first started in 1985. It stimulates the development of design in all areas of industry and contributes to raising the quality of product design in Korea. Today, more than 600 products receive the GD mark every year.
The GD Selection, by recognising and rewarding excellently designed products, promotes the advancement of design, and encourages innovation and creativity through quality products that aesthetically and practically enhance our daily lives. Ultimately, the GD Selection aims to raise the quality of life by improving product design and meeting the diverse demands of consumers, and it contributes to the development of design by expanding public awareness of the field.
In An Absolut World Exhibition (Level 1, Atrium, 20 – 30 November)
ABSOLUT has commissioned a group of designers to create design installations which capture the theme and the brand’s ethos ‘Doing Things Differently Leads to Something Exceptional’. The designers will compete to create the most exceptional piece, incorporating both ABSOLUT Vodka bottles and the word art ‘In an ABSOLUT World’. The concept of the ‘In an ABSOLUT World’ global campaign invites consumers to visualise a world that appeals to them – a world that one might constitute as an ideal or perfect reality.
The competition gives an artistic nod to the brand’s creative roots, but more importantly it hopes to bring together visionary thinkers and challenge them to go beyond the norm and inspire creativity in all of us. The design installations along with the winning piece will be displayed for public viewing throughout the festival.
WHAT’S ON AT SUNTEC CITY
FEATURE EVENT – Portfolio Show for Young Designers (Halls 402 and 403, 24 – 27 November)
Making its debut as the Feature Event of the Festival, the Portfolio Show for Young Designers will present to both the local and international design community the best collection of portfolios by young Singaporean or Singapore-based designers. Curated by the DesignSingapore Council, the exhibition covers all disciplines and features the best work from the graduating Class of 2009 alongside that of young design agencies with less than five years of practice.
AnimeFest Asia 2009 (Halls 403 and 404, 21 – 22 November)
The Anime Festival Asia 2009 (AFA09) is the region’s most impressive event targeting fans of Japanese animation and popular culture. AFA09 highlights include live music acts from Japan, a regional cosplay competition, a Moe Moe Kyun Maid Café, an AFA Exclusive Specialty Shop and a Kids Land targeted at families.
AFA09’s Music Concerts will be collectively themed as ‘I Love Anisong’ and will feature a power-packed list of Japan’s top music performers: Ichirou Mizuki, Shoko Nakagawa, May’n, and Yoshiki Fukuyama. One of the AFA09 special guests is KANAME, a renowned cosplayer in Japan. He will give a special lecture for cosplayers who are keen to learn more about how to improve their cosplay techniques. Danny Choo, whose blog covers Japanese pop culture, is another special guest who will be meeting his readers at the AFA09.
WHAT’S ON AT THE CITY HALL
Love & Money (UK) (PSC Administration Room, Level 4, 20 – 30 November)
Love & Money – 50 Years of Creative Britain – is a colourful and innovative new exhibition that showcases and celebrates the very best in the UK creative and design sector.
Curated and organised jointly by UK Trade & Investment and the British High Commission in Singapore – with the kind support of BBC Worldwide – the exhibition features products, services and designers that balance unequivocal commercial success with the spirit of invention and experimentation for which the UK’s creative industries are internationally renowned.
Sustainab.Italy & Carlo Scarpa Exhibitions, Italy (Chamber Room, Level 3, 20 – 30 November)
Sustainab.Italy is a project designed to monitor and support the leading excellence of sustainable Italian architecture. It is a continuation of the 2006 research project “Contemporary Ecologies: Energies for the Italian Architecture”.
It represents Italy at the Singapore Design Festival 2009 through a digital presentation of projects on sustainability by young Italian architects who focused on matching formal and aesthetic quality with social needs, respect for the environment, innovation and the rejuvenation of the construction heritage. Most of these works are already built throughout Italy and in other countries, such as Portugal, Burkina Faso, Brazil and China. In fact, it is the fruit of a public “call for paper” addressed to Italian architects; 41 were selected out of 174 received projects that emphasise the vitality of contemporary Italian architecture and its ability to face the challenges of our times and to find innovative solutions.
WHAT’S ON AT VIVOCITY
The INDEX:Award ‘Design to Improve Life’ Exhibition (10 November – 9 December)
Singapore is INDEX:’s first Partner City in its Partner City network, and will be the first country to stage the full 2009 INDEX:Award Exhibition outside of Denmark. INDEX: is a global non-profit organisation based in Copenhagen that sponsors the INDEX: Award every two years since 2005. It is under the patronage of HRH the Crown Prince of Denmark.
The INDEX:Award Exhibition, which will feature the 69 finalists for the world’s largest design prize – the INDEX:Award, will be staged as a month-long activity here in Singapore, as a mall-wide exhibition in various locations at VivoCity. This is an exhibition that will showcase ‘Design to Improve Life’ – a global initiative where design thinking is employed to benefit the various areas of human life: body, home, work, community and play.
Electrolux Creative Kitchen Studio Exhibition: Design Tomorrow’s Kitchen for Silver (LASALLE College of the Arts, Praxis and Project Space, 20 – 30 November)
Electrolux, in collaboration with Singapore’s >60 Design Centre, has challenged 40 design students in Singapore to design tomorrow’s kitchen and kitchen appliances for the growing ‘silver generation’ of those over 60. Forty students from Singapore Polytechnic, Temasek Polytechnic, Nanyang Academy of Fine Arts and LASALLE College of the Arts have accepted the challenge.
Japan Design Exhibition (Japan Creative Centre, 4 Nassim Road, Singapore, 16 November – 30 January 2010)
Design can serve as a platform to showcase culture as well as a tool for economic growth. Japan has utilised these powers of design to develop an internationally-recognised industry which has contributed to increasing their standard of living. The Japan Design Exhibition will showcase the growth and the end-products of the design industry in Japan to industry professionals, the international press and the general public. This exhibition, organised by the Japan Creative Centre and co-organised by the Japan Foundation and the Japan Industrial Design Promotion Organisation (JIDPO), marks the opening of the Japan Creative Centre in Singapore, a new type of culture and information centre which showcases Japan’s “Now”.
Saporiti Exhibition (Saporiti Italia Showroom, Cendex Centre #01-7/8/9, 120 Lower Delta Road, Singapore, 20 – 26 November)
Saporiti Italia (SI) has extended its international collaboration network to Singapore with the launch of the first ever ‘Saporiti Design Award’ design competition. Supported by the DesignSingapore Council, and organised in collaboration with SI Design in Singapore and the Domus Academy in Milan, the ‘Saporiti Design Award’ aims to recognise the best young design talents in Singapore.
With ‘The Luxury Towers’ as its theme, 14 designers have been tasked to create an innovative collection of furniture to store and display luxurious objects such as watches, jewels, cigars, and wines – ultimately challenging them to explore and create pieces which are innovative and functional all at once.
PARALLEL EVENT – 2009 ICSID World Design Congress
Singapore will be hosting the International Council of Societies of Industrial Design (ICSID) World Design Congress 2009 from 22 to 27 November. Themed “Design Difference – Designing Our World 2050”, the three-day Congress will bring together nine design leaders, four keynote speakers, a Design2050 Advisor and a Panel Discussion Chair to engage congress delegates to collectively chart a series of propositions for a desirable future.
The nine internationally renowned design leaders, leading Design2050 studios to develop propositions for 2050 in various aspects of life – including sustainable cities, urban farming, healthcare, mobility – for presentation and discussion at the Congress are: Christopher Bangle of Chris Bangle Associates, Italy; Richard Hassell and Wong Mun Summ of WOHA, Singapore; Chris Luebkeman of Arup Group, London, UK; Stefano Marzano of Philips Design, The Netherlands; Bill Mitchell of MIT Media Lab, USA; Toshiko Mori of Toshiko Mori Architects, USA; Ravi Naidoo of Design Indaba, South Africa; David Nelson and Stefan Behling of Foster + Partners, UK and Feng Zhu of Feng Zhu School of Design, Singapore.
The Design2050 Advisor to the studios is Arnold Wasserman, Partner, The Collective Invention and Chairman, The Idea Factory, Singapore and San Francisco, whose paper “Re-designing life on Planet Earth in 2050” inspired the Congress theme. The keynote speakers are Ged Davis, Global Energy Assessment, Austria; William Halal, George Washington University, USA; Thomas Heatherwick, Heatherwick Studio, UK and Emily Pilloton, Project H, USA. The panel discussion will be chaired by Paola Antonelli, Curator for Architecture and Design, MOMA, New York, USA.
FOR LATEST INFORMATION
A complete list of the Festival events, as at 8 October, can be found in Annex A. For the latest updated event calendar and information on the Festival please visit www.singaporedesignfestival.com. Copies of the official Festival Guide will be available at the Festival Hub and all partner venues from 20 November 2009.
ISSUED BY DESIGNSINGAPORE COUNCIL, MINISTRY OF INFORMATION, COMMUNICATIONS & THE ARTS
20 NOVEMBER 2009
Chiu Fong Yee
Ministry of Information, Communications & the Arts
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Delicia Tan / Charlotte Juhasz / Kelvin Lee Edelman
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About DesignSingapore Council
Design changes and improves lives, inspires creativity and new forms of expression. It also enhances business competitiveness in today’s crowded marketplace.
DesignSingapore is Singapore’s response to these propositions and opportunities. As a national initiative, DesignSingapore aims to place Singapore on the world map for design creativity. It looks to developing a thriving, multi-disciplinary design cluster of industries and activities in Singapore that has relevance and impact globally. The initiative also aims to bring design to business boardrooms, new audiences and new markets.
The DesignSingapore Council formed in August 2003 is a department within the Ministry of Information, Communications and the Arts, is the national agency for promotion and development of Singapore design.
The Council is dedicated to enhancing Singapore’s design capabilities and growing the appeal of design in everyday life. This is achieved through design scholarships to nurture Singapore designers, as well as research and development focused on design excellence. The Council has also played a pivotal role in the establishment of design studios to grow the design industry. Up and coming Singapore designers have also raised their international profile with support from DesignSingapore’s Overseas Promotion Partnership Programme.
More information on the Council is available at www.designsingapore.org.