MYKITA opens shop in Vienna
MYKITA‘s second flagship store is located in the heart of Vienna, on the famous Neuer Markt square and right next to the “Le Bol” café – between Kärtner Strasse, St. Stephen’s cathedral and the Sacher Hotel. The store is a specialist eyewear retailer and stocks all MYKITA sunglasses and prescription frames. The product offer is supplemented by a selection of models from other brands. A special highlight for autumn/winter 2009 is the limited-edition MYKITA collection developed in cooperation with fashion designer Bernhard Willhelm.v Vienna, often called the “Gateway to the East” and one of Europe’s cultural capitals, was not a random choice as the location for the second MYKITA store. The city has always been a hive of creativity and continues to enjoy a flourishing population of small-scale traders and craftsmen. As a result, Vienna is still home to a plethora of authentic old stores selling products that are hand-made – just like MYKITA glasses. Furthermore, the city is a hugely popular tourist destination.
Via & more: Yatzer