Change by Design
In this upcoming book, entitled “Change By Design – how design thinking transforms organizations and inspires innovation,” Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
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