Young Serbian Designers at Salone Satellite
Young Serbian Designers represents a logical extension of the Ghost Project – an annual review of the domestic design talent, organized by Mikser. Serbia’s first step on the international design scene, officially titled Young Serbian Designers (YSD), is considered a strategic promotion of the new Serbian design scene at the talent zone of the Saloni Satellite of the Milan’s Saloni in April 2009. Initiated by the cultural organization Mikser and Serbian Investment and promotion Agency (SIEPA), Milan’s Saloni was chosen as the strategic location because it is widely regarded the most important design event wordwide.
148 designers applied for the Young Serbian Designers competition. Mikser’s jury, presided by Konstantin Grcic, chose 10 pieces to be featured in Milan. Young Serbian Designers team was commended by the Saloni organizers for the projects’ exceptional quality and inventiveness. Even though a proper design scene is practically non-existent in Serbia, what really came out as a “common denominator” in these works is a simultanious, bitter-sweet humour, unexpected rationality and an ever-present eco-awareness. Whether it is beacause most of these designers grew up in harsh, war-ridden 1990s, which taught them sanity-saving values of irreverrence and humour, or an intellectual isolation which might have served as a “concentrating agent” for various ideas and attitudes now embodied in their designs, it remains to be seen how the new Serbian design scene will be received at such a huge, competitive stage as Milan Saloni.